Internet Brands Announces Launch of Loan.com

Internet Brands, Inc., a leading operator of media and e-commerce websites, today announced the launch of Loan.com, a website that revolutionizes the mortgage research process in finding ethical lenders with the lowest rates.

"Consumers and ethical lenders are frustrated by the games being played in the mortgage lending marketplace," said Bob Brisco, CEO, Internet Brands. "Unscrupulous lenders lure consumers with teaser rates, charge hidden fees, and lie about closing dates. Consumers are wary and ethical lenders have difficulty competing against these tricks."

Without sacrificing the ability to find the lowest mortgage rate available, Loan.com provides a solution for both wary consumers and frustrated lenders by creating a "Trusted Marketplace," where lenders agree to a set of ethical business practices and borrowers are educated about what to expect during the loan process.

All lenders listed on Loan.com confirm their support for the Borrower’s Bill of Rights, a set of ethical business practices that describe how they interact with the consumer. Additionally, lenders in the Ethical Lender Directory are ranked on a star system that will include future feedback from consumers on the site.

"In addition to low rates, consumers are looking for whom to trust. Loan.com answers that question," said Brisco. "We created Loan.com to empower consumers by providing them with the information and tools they need to make a smart borrowing decision and they never have to enter their personal information to see the latest offers from ethical lenders."

The Loan.com website has the simplest and fastest user tools on the Internet including:

• The Ethical Lender Directory which provides the lowest achievable interest rates for mortgage loan programs across the U.S. from Ethical Lenders.
• The Loan Analyzer, the most powerful loan search tool on the Internet. The Loan Analyzer instantly compares all lenders rates in the directory and calculates the loan that saves the most for each borrower’s circumstances.
• The Truth About Loans Center, the most comprehensive and easy-to-use information resource on the Internet. The Center includes practical advice on the Top 75 most frequently-asked (and often inaccurately answered) mortgage questions.

Benefits for Ethical Lenders

"Loan.com provides a very effective way for ethical lenders to generate new sales," said Mike Dodge, general manager of Home Division at Internet Brands.

"We support the direction of Loan.com in trying to clean-up unethical practices in the mortgage industry," says Jeff Jaye, EVP of the Upfront Mortgage Broker’s Association, an association dedicated to protecting the public from exorbitant overcharging and bait and switch tactics in the mortgage industry. "Loan.com is advocating the same principals as the UMBA and we wish them well."

Lenders on Loan.com are charged based on the number of times consumers click on their listing and they are able to target where their listings are displayed by geography and loan program.