Executive Change: ACA International Announces New PR Director

ACA International has hired Mark Schiffman as its new director of public relations. Schiffman is a highly skilled public relations/public affairs leader with more than 20 years experience in the creation, implementation and management of effective communication strategies. Before joining ACA, he spent 14 years providing strategic counsel to clients at Himle Horner, a Midwest public relations/public affairs firm, and his own one-person practice, Drawbridge Consulting. His client experience includes trade associations, businesses, nonprofits, and local, regional and state government.

In addition to his professional experience, Schiffman spent 12 years in local government for the fast-growing Twin Cities suburb of Waconia (population 10,000) as mayor, city councilmember and planning commissioner. He teaches government and PR courses at the University of Phoenix Minneapolis/St. Paul campus and the Public Relations in the Public Sector course at Hamline University School of Business Department of Public Administration, an elective course Schiffman created.

A Minnesota native, Schiffman earned a bachelor’s degree in political science from the University of Minnesota-Duluth; master’s degree in public administration from the Hamline University Graduate School of Public Administration and Management; and a certificate of public relations from the University of St. Thomas in St. Paul, Minn.

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