collector mentor Unveils New Website, Opens Social Media Channels

Adel, IA — collector mentor, the credit and collection industry’s premier training aid, announces a new social media strategy today, including a newly designed website aimed at encouraging a deeper interaction with its subscribers.

According to Gary Jensen, editor of collector mentor, the new enhancements are a direct response to the results of a recent subscriber satisfaction survey. “We take subscriber satisfaction very seriously,” he says, “and while the overall survey results greatly exceeded our expectations with positive responses, we felt that there was an opportunity to respond to our subscribers’ needs in these areas.”

NEW WEBSITE
The new site, www.collectormentor.com, will provide visitors with a seamless view of the publication’s online presence by combining the existing product site with an already lively and informative blog component.

“The new site was designed specifically for our audience of both frontline collectors and management personnel,” Jensen notes. “It boasts a more user-friendly interface, which encourages visitor interaction.”

SOCIAL MEDIA INITIATIVES
“Many of our subscribers indicated a desire to interact with collector mentor online,” Jensen says of the survey. “The increased popularity of social media tools such as Facebook, Twitter, and LinkedIn make it easy for companies to connect with their customers and opening those channels is a natural next step for the publication.”

Subscribers can now interact with collector mentor on the following social media platforms:

• Twitter – www.twitter.com/collectormentor

• Facebook – www.facebook.com/pages/Adel-IA/collector-mentor/124592224220598

• LinkedIn – www.linkedin.com/groups?gid=2835309

Jensen adds, “The more interaction we can have with our readers, the more we know about what they want, and we can use that information to build stronger relationships with our subscribers. We expect this new strategy to provide us with the opportunity to connect with our readers in a powerful way.”

For more details on collector mentor, please visit www.collectormentor.com.

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