Headline Risk - Five Steps to Protecting Your Firm's Image

http://www.insidearm.com/news/00009030-headline-risk-five-steps-to-protecting-yo/

The media loves a good juicy story. Juice is rarely positive; the best kind is nearly always negative. If you could point to nine positive events and one negative event about your company or industry, it’s the negative one that will get publicized every time. A rogue employee who breaks with policy, a whistleblower who exposes immoral or illegal practices, or an associate who turns up on a Nightline investigation could suddenly turn you and your team upside down. People love reading this stuff, so it gets written about, and followed, and tweeted, etc. The thousands of hours and dollars your company contributed to that inner city playground? Not nearly so interesting.

Read the full article at Forbes.com

Headline Risk - Five Steps to Protecting Your Firm's Image

Stephanie Eidelman

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