Leading For-Profit Schools Vote eBureau as Best in Class for Lead Scoring, Lead Verification

ST. CLOUD, Minn. — eBureau, a leader in predictive analytics for performance marketers and digital advertisers, yesterday received three inaugural 2010 LEADER Awards recognizing eBureau’s role in helping leading for-profit colleges and universities improve bottom-line results. These lead buying schools voted eBureau as the Best in Class Lead Verification Vendor, Best in Class Lead Scoring Vendor, and Technology MVP related to the Higher Education industry category.

“We are extremely appreciative of the longstanding relationships we’ve built with our Higher Education clients and we’re honored to be recognized by these schools as their leading technology partner for their lead verification and lead scoring strategies,” said Chris Maher, chief executive officer, eBureau. “Providing enhanced predictive analytics solutions to the education industry remains a strong focus for us, and we look forward to working with our clients and partners in 2011 to build on this success.”

The LEADER Awards were presented by the LeadsCouncil, the largest independent industry organization created to promote best practices for online lead generation and customer acquisition, develop industry-specific research, and foster education and networking in the lead generation industry. Members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. This brand new annual awards program is designed to recognize excellence among the leading companies in online lead generation, and awards were voted on by their peers, colleagues, clients, and partners.

“Our members from the Higher Education industry have awarded eBureau with the highest honors for providing valuable 3rd party information services to their institutions,” said Dave Wengel, co-founder, LeadsCouncil. “We congratulate them on these impressive results.”

Throughout the industry, schools have identified eBureau as their primary partner in helping them address important objectives among schools today including: maximizing new student enrollment, retention, and graduation rates as well as managing student loan default rates. To help education marketers focus their marketing recruitment efforts on those prospects most likely to enroll and persist through graduation, eBureau has helped schools develop cost-effective strategies that maximize their investments in online advertising, including cost-per-lead and display advertising.

eBureau’s lead verification and lead scoring solutions provide schools of all sizes a proven and trusted way to better understand the quality of their incoming leads. eBureau works with over 40 leading educational institutions and their advertising agencies, scoring 40 million inquiries, to find those students most likely to enroll and stay enrolled in their programs.

About eBureau
eBureau provides a powerful suite of predictive analytics and real-time information solutions to help consumer facing businesses find their next customer. Supported by a robust data mining platform that aggregates massive amounts of consumer data, eBureau helps performance marketers and digital advertisers improve the profitability of their new customer acquisition efforts. Clients span numerous industries and rely on our Audience Targeting, Lead Quality Scoring, Contact Center Optimization and Risk Management solutions to make instant, data-driven business decisions and most effectively deliver relevant marketing messages. For more information, please visit http://www.ebureau.com.